ABOUT ROJUKISS

Korean skincare. Established in Asia. Now in Europe.

Born in South Korea in 2002, ROJUKISS has been developing skincare for more than two decades. From the beginning, the brand’s mission has been to create effective skincare solutions co-created with dermatologists and Korean beauty experts, combining skincare expertise with technology, innovation and advanced ingredients.

What began in Korea has grown into an established skincare brand with an expanding international presence. Now, ROJUKISS is coming to Europe.

BORN IN SOUTH KOREA

ROJUKISS was founded in South Korea on March 1, 2002. The brand expanded into Thailand in 2007 and has continued to develop its skincare portfolio ever since – from its early serums to a broad range of modern skincare formats and innovations.

Today, ROJUKISS continues its international expansion, bringing Korean skincare expertise to a growing number of markets around the world. By the first half of 2026, Rojukiss International reported a presence in twelve international markets.

DEVELOPED WITH DERMATOLOGISTS & KOREAN BEAUTY EXPERTS

At ROJUKISS, skincare development begins with expertise. Since its foundation, the brand has pursued a clear mission: to develop skincare solutions co-created by dermatologists and Korean beauty experts.

This commitment to skincare research and innovation continues today. In 2025, Rojukiss International launched the Rojukiss Skin Lab together with strategic OEM partners Cosleaguer and Eyesome Company. The innovation center was established to strengthen the brand’s capabilities in skin science, research and development and future skincare innovation.

Expertise meets innovation.

SUCCESSFUL IN ASIA

More than two decades after its foundation, ROJUKISS has built a strong position in the Asian beauty market. In Thailand, ROJUKISS achieved an 18.0% share of the facial mask market in 2025, up from 14.9% the previous year.

The momentum continued in 2026: in the first half of the year, ROJUKISS held 17.9% of Thailand’s facial mask market and was recognized as the Most Chosen Brand in the Facial Mask category, based on Brand Footprint Consumer Reach Points measurement reported by the company.

For us, this success is not the destination. It is the foundation for what comes next.

SUCCESSFUL IN ASIA. FINALLY IN EUROPE.

Europe marks a new chapter for ROJUKISS. Our European collection brings selected ROJUKISS skincare innovations to a new market – with more to come as the range continues to grow.

We believe great skincare combines expertise, continuous innovation and an understanding of what consumers want from their everyday skincare routines.

From South Korea to Asia and now Europe:
Welcome to ROJUKISS.

Korean skincare. A new chapter in Europe.

DISCOVER ROJUKISS